#estheticians, #beautysalons this one is for you. These are some social media tips and marketing ideas that will help you get your social media more organized and easier to manage. Tips are based on Instagram but can easily be applied to any social media. Grow your Esthetician business! This is not everything you need to do, but It’s a good start. Stay tuned for more posts like this.
1. MAKE A POSTING SCHEDULE
Don’t just post whatever you want, whenever you want. Yes, that might work fine for a while but eventually you will struggle to find new posting ideas. You need to have some social media content strategy. Tip no. 1 Make a list of content pillars – a few content categories and then switch between them. Some examples – skincare tips, client transformation, funny quote/meme, give a product review… It will make your posting easy and you will have a solid plan moving forward. Tip no. 2 There is lot of online tools that can make this easier. Social media content calendar is great way to stay organized and know your posting schedule. Personally, I use google sheets for content planning.
2. TURN ON BUSINESS PROFILE AND GIVE ALL RELAVANT INFORMATION IN YOUR PROFILE
Business profile will give you more data about best time to post, best performing posts, etc. Give relevant information on your profile: BIO – Include what you do, where you are located and link to your website. HIGHLIGHTS – include price list, client transformation series, behind the scenes.. Create a few categories depending on your services.
Here is example of a great bio and optimized profile. All credits go to @instabeauty.salon I'm just showing it as an great example.
3. USE INFLUENCERS TO ADVERTIZE Depending on size of your business and your budget reach to Influencers. If you are just starting out find micro influencers in your area and reach out to them. Ask them for a quote and offer them free services. Tip. Never expect influencers to work for free, even if you are just starting out. Be nice, be polite and ask/offer them a price.
4. POWER OF INSTAGRAM STORIES
Instagram stories are easy and quick way to film step by step tutorials, ask questions, share behind the scenes. Don’t be afraid to talk, introduce yourself and your team. Film Videos! Don’t just post photos. Get personal. Let your customers get to know you.
5. ANSWER TO DM'S AS SOON AS POSSIBLE. If you don’t have time to reply to Dm’s 24/7 hire someone to do it for you. Not everyone will want to give you a call to book appointment. Give customers option to book it online. Develop a system of booking on your website or get bookings through Instagram Dm’s.
If you need some content ideas, head over to the bottom of the home page and subscribe for 20 free templates. It will arrive on your e-mail a few days after you subscribe. Also, you can get pre-made beauty templates on my Etsy. If you are unsure what do to with your socials, DM me on Instagram. It’s @martinsmstudio.
Hope you enjoy your day!
Thanks for reading. Stay glowy!
#estheticianmarketing #estheticianbusinesstips
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